WRS Group is the owner and manufacturer of the KooGa Australia brand. Established in 1999, the KooGa Australia brand was developed to provide innovative and distinctive apparel and to create a strong credible brand through customer service and quality.
Over the past decade the KooGa Australia brand has been producing product ranges to fulfil the needs of the modern athlete and supporter and through the brands continual commitment to design excellence the brand is now in demand globally.
Through its rise of success, KooGa Australia has been the Apparel Partner to elite teams such as the Qantas Wallabies, Melbourne Storm and the Richmond Tigers to name a few. However, November 2013 will signify a huge change to the brand to ensure it achieves its potential as a global leader in sportswear apparel.
From November 2013, as part of WRS Group’s international expansion strategy, the KooGa Australia brand will be transitioning to the currently existing international brand, BLK. Consolidating these WRS Group brands will ensure the delivery of innovative sportswear solutions to all sporting codes, consistently around the globe. In 2014, BLK will be the Official Apparel Partner to elite teams such as the Queensland Reds, Melbourne Rebels, Connacht Rugby, Samoa Rugby Football Union, Fiji Rugby Union, Richmond Tigers, Brisbane Lions, Melbourne Storm and the Gold Coast Titans to name a few.
KooGa Australia will remain a brand within the WRS Group and the groups continual commitment to design excellence has not altered. The brand will continue to be worn proudly by the Western Bulldogs and all 8 Big Bash Cricket teams until the end of the 2014 season.
To further assist WRS Group’s international expansion objectives a host of changes have also occurred along with the brand consolidation. The group has recently moved head office to larger premises on the Gold Coast and set up additional manufacturing plants across various international locations. These changes are further complimented by strengthening our existing partnerships with global factories, increasing our global distribution networks through retailers selling our product and increasing our presence globally through opening new offices within the UK.
To learn more about BLK and purchase 2014 BLK team kit and sportswear collections head to blksport.com The KooGa website will continue operating as normal.